Sustainability

  • Plastic waste is our primary raw material.

    At The New Raw, sustainability is embedded in the design process from the beginning. We work with recycled plastics sourced from marine and urban waste streams, transforming discarded material into durable furniture and architectural elements through robotic 3D printing.

    Waste is not treated as a by-product. It becomes the starting point for new production.

  • All products are designed as mono-material systems and remain fully recyclable at the end of their lifecycle.

    We avoid adhesives, coatings, and complex material combinations to ensure that objects can be repaired, reprocessed, and reintroduced into production. Misprints, prototypes, and production leftovers are shredded and reused within our own manufacturing process.

    Circularity is not added afterwards. It defines how we design, produce, and build.

  • Design, material processing, and fabrication take place in-house in Rotterdam.

    By sourcing materials locally directly from recyclers and producing on demand, we reduce unnecessary transport, minimise production waste, and maintain direct control over quality and material performance.

  • Our products are developed for high-use public and professional environments.

    Robotic 3D printing allows us to create durable structures with minimal material waste while maintaining flexibility in scale and production. Rather than designing for short-term consumption, we focus on longevity, repairability, and continuous material circulation.

    Plastic is approached as a long-term construction material with architectural potential.

  • Our practice combines design, fabrication, and material research.

    Through ongoing collaborations, pilot projects, and experimental installations, we explore new applications for recycled plastic in furniture, public space, and architecture. Research into texture, structure, and robotic manufacturing allows us to continuously expand the possibilities of circular production.

    Sustainability, for us, is both a material system and a design responsibility.