At the New Raw our main focus is the circularity of the Material we us.
We value a high quality of our Design and Fabrication.
We think in any scale.

Circularity

All our products are crafted in-house at our Rotterdam facilities. By leveraging our self-developed robotic printing setup, we maintain full control over the final results, ensuring each piece meets to the highest standards of quality and design. Our production operates under a zero-waste philosophy, meaning nothing is discarded. Every material, including prototypes and production errors, is recycled back into production, in a closed-loop system.

Design &

Fabrication

All our products are crafted in-house at our Rotterdam facilities. By leveraging our self-developed robotic printing setup, we maintain full control over the final results, ensuring each piece meets to the highest standards of quality and design. Our production operates under a zero-waste philosophy, meaning nothing is discarded. Every material, including prototypes and production errors, is recycled back into production, in a closed-loop system.

Materiality

Our exploration of colors and textures is a foundational element of our design process, allowing us to expand the aesthetic possibilities of recycled materials. With each new material stream, we delve into its potential for various color palettes and textural effects, ensuring that every product is not only functional but also visually appealing. Through experiments with diverse material blends, we create hues and finishes that may last in time. This dedicated research into color and texture significantly enhances the character and sensory appeal of our creations, making each piece distinctively attractive while upholding our commitment to sustainability.

Scale

The New Raw transforms plastic waste into sustainable, high-quality furniture through robotic 3D printing. Our process merges digital craftsmanship with traditional material sensibilities, creating pieces that are durable, fully circular, and rich in texture. We source locally recycled plastics, process them into raw material, and print each design on demand in our Rotterdam studio.